From difficult problems to structured, testable action.

TRIZ Asia works with organizations when conventional improvement, brainstorming or familiar-domain search is no longer enough.

Our solutions combine systematic problem definition, technical reasoning, cross-domain knowledge and practical substantiation.

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Since 2006
Delivering Innovation Experience
Official Strategic Partner
8,000+
Global GEN TRIZ Specialists
25+
Countries Represented Worldwide

Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.

Choose by business need

Technical Problem Solving

You have a problem that will not go away.

Find the real mechanism, contradiction or control gap behind a difficult product, process, reliability or quality problem.

Product & Platform Innovation

You need the next generation of a product or platform.

Connect customer and business value to technical parameters and build differentiated product directions.

Manufacturing & Process Innovation

Your process is too costly, complex or constrained.

Analyze operations, flows, resources and controls to redesign process architecture for stronger performance.

Innovation Portfolio & Roadmapping

You need to choose the right innovation priorities.

Identify value drivers, future opportunities, decision criteria and a practical sequence of innovation bets.

Technology Scouting

You need a technology you do not currently have.

Abstract the required function and search for leading technologies and mechanisms across domains.

Technology Foresight & Roadmapping

You need to understand where the technology is heading.

Use technology evolution, S-curve thinking, analogues and enabling technologies to build alternative future trajectories.

Adjacent Market Discovery

You have a technology and you need new markets for it.

Translate the functions and properties of an existing technology into new application spaces.

Cost & Value Innovation

You need a lower cost without sacrificing value.

Challenge components and operations while protecting critical functions and value drivers.

Technical IP & Patent Innovation

You need technical differentiation around an IP constraint.

Develop engineering alternatives, white-space directions and design-around concepts in coordination with qualified IP counsel.

Engagement models

Bring us the problem that has resisted the obvious answers.

Tell us what you are trying to improve, what has already been tried, what must not get worse and what evidence you already have. We will help determine the right next analytical step.

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