Build the next product around
the value that matters.
Product innovation becomes stronger when teams know which parameters drive choice, which system is limiting them and what technical change can create meaningful differentiation.
Through its strategic partnership with GEN TRIZ, relevant engagements can access the GEN TRIZ Global Knowledge Network of more than 8,000 specialists across 25 countries.
Do you face any of these problems?
A mature product is producing only incremental ideas
A platform needs to move to its next generation
The market is crowded and familiar features no longer differentiate
A new product concept needs a stronger technical value proposition
The team needs lower complexity without losing important functions
New functionality must be added without unacceptable side effects
Then Product & Platform Innovation is the right fit for you
What TRIZ Asia does
Identify Main Parameters of Value and the technical parameters behind them
Assess evolution stage and next-generation pressures where relevant
Formulate contradictions and improvement targets
Model product functions, useful and harmful interactions, and limiting components
Use trimming, feature transfer, Function-Oriented Search and systematic solution generation
Define proof-of-principle and concept-substantiation needs
What you receive
A prioritized innovation target
A value-to-technical-parameter map
Product / platform opportunity directions
Differentiated concept directions
A substantiation and development roadmap
How the engagement works
Value
01Identify what must improve and for whom.
System
02Model the current product and its limiting features.
Future
03Examine evolution, constraints, and next-platform pressures.
Concept
04Develop differentiated mechanisms and architectures.
Evidence
05Test the assumptions that matter the most.
Roadmap
06Translate the strongest directions into development priorities.
Frequently Asked Questions
No. The work begins by identifying what must improve, for whom and which technical parameters drive value. Solution generation follows problem and system analysis.
Yes. TRIZ Asia can examine limiting functions, contradictions, evolution pressures and opportunities for differentiated mechanisms or architectures.
The product is modelled in terms of useful and harmful interactions, functions and value-driving parameters so that new functionality can be developed without overlooking important trade-offs.
Outputs can include a prioritized innovation target, contradiction or cause hypotheses, non-obvious solution directions, a substantiation plan and documented assumptions, risks and next decisions.